Understand IoT
Edge underStand is a device for anyone who needs to monitor the weight and location of assets. It is an intelligent self-sufficentcient remote telemetry device. It collects and processes weight and location data in real time allowing you to easily track your assess. It has a form of a 600×400 display pallet and is equipped with it’s own power source but can be implemented into custom platform designs per customer request. UnderStand is an Internet of Things hardware and software solution. It collects and processes data from POSs in real time allowing you to assets the results of promotions and pretest promotional activities. It measures KPIs, taking into account the entire purchasing funnel, including traffic, consumer interest, and product turnover. It also monitors operational elements related to sales (such as the distribution of sec-ondary placements).
How does it work?
Edge UnderStand is a stand alone device equipped with high quality sensors that constantly monitor and measure multiple parameters. Those readings are than transmitted to cloud based server and are available immediately. UnderStand has its own power source and can function up to one year depending on the needed frequency of reporting. Interchangable batteries make it very easy to service the device. With the use of our dedicated API it’s very easy to integrate the device into your existing framework.
Business audience - For whom?
Retailers
Manufacturers (FMCG, CPG, Customer Electronics)
Service Providers
Shopper Insights Managers
Category Managers
Target industry
Trade chains
Manufacturers
Logistics
Benefits
UnderStand requires no involvement from the store – it can be installed on a variety of stands and can provide both stand-based or shelf-based monitoring
UnderStand makes it easy to organize and monitor promotions in real time so you can estimate future profits instantly.